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Kim Seul-ah, CEO of Kurly. (Photo courtesy of Naver) |
[Alpha Biz= Paul Lee] Seoul – Kurly has partnered with Naver to launch “Kurly N-Mart” on the Naver Plus Store platform, marking Kurly’s first-ever collaboration with an external platform. The new service combines Kurly’s premium fresh food offerings with popular products from Naver’s Smart Store to deliver an entirely new grocery shopping experience.
At a press conference held on September 9 at Naver Square in Jongno, Seoul, Kurly CEO Kim Seul-ah said:
“We formed this partnership to create a completely new grocery shopping service that has never been realized before.”
Kim added that the collaboration with Naver, which serves more than 40 million users nationwide, would allow Kurly to expand customer touchpoints while boosting logistics efficiency by sharing Kurly’s overnight delivery infrastructure.
Key Service Features
Launch Date: September 4, 2025
Offerings: Fresh, curated Kurly products combined with popular mass-market items from Naver Smart Store
Delivery: Free overnight delivery for Naver Plus members on purchases over KRW 20,000
Logistics Integration: Kurly’s logistics subsidiary, Kurly Nextmile, joined the Naver Fulfillment Alliance (NFA) on September 1 to provide overnight delivery for Smart Store products
Strategic Outlook
This partnership enables Naver-registered sellers to leverage Kurly’s logistics network, including its highly efficient early-morning delivery service.
Naver’s product leader Jung Kyung-hwa added:
“We plan to integrate Naver’s blogs and communities with product recommendations, and use AI to suggest themes that users are likely to be interested in.”
Kurly and Naver expect Kurly N-Mart to enhance customer convenience, expand sales opportunities for merchants, and set a new standard for the online grocery shopping experience in Korea.
Alphabiz Reporter Paul Lee(hoondork1977@alphabiz.co.kr)
