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McKinney, a subsidiary of Cheil Worldwide, produced a Super Bowl commercial for the pizza brand 'Little Caesars.' The photo shows the advertisement model, Eugene Levy. Photo provided by Cheil Worldwide. |
[Alpha Biz= Paul Lee] Cheil Worldwide announced on Tuesday that its North American subsidiary, McKinney, collaborated with renowned U.S. pizza brand Little Caesars to launch a Super Bowl commercial for the National Football League (NFL) championship game.
Little Caesars, the third-largest pizza chain in the U.S. and an official pizza sponsor of the NFL, has been in a marketing partnership with McKinney since 2019. The two companies also worked together on a Super Bowl ad in 2020.
Aired during the first quarter of Super Bowl LVII on February 10 (KST), the commercial was designed to boost awareness of Little Caesars' popular menu item, the "Crazy Puffs." The ad featured famous actor and comedian Eugene Levy, with a focus on bold, exciting enjoyment and humor, aligning with Little Caesars’ playful brand identity.
The ad received positive reactions from consumers, ranking sixth in the Super Bowl ad rankings published by TV ad measurement firm iSpot.
Following McKinney’s first-ever Super Bowl ad for Popeyes last year, the agency participated in its second consecutive Super Bowl with Little Caesars. McKinney has also been expanding its client base in North America, working with various industries including food and beverage, biotech, finance, and retail, contributing to Cheil Worldwide's double-digit growth in the N
Alphabiz Reporter Paul Lee(hoondork1977@alphabiz.co.kr)
