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[Apha Biz=(Chicago) Reporter Paul Lee] Thanks to the High end vitamin 'Ortholol immun’, the company flew. The secret is thanks to a surge in sales of premium vitamins, Orthomol immun.
The industry points out that the key to the success of Orthomol is reducing distribution costs by using online distribution channels and word of mouth through celebrities such as celebrities.
Dong-A Pharmaceutical recorded sales of 163.2 billion won (145.1 billion won in the same period last year) and operating profit of 22 billion won (20.1 billion won) in the second quarter, up 18.1 billion won and 1.9 billion won from a year earlier, respectively.
Sales of its flagship Bacchus business unit reached 71.3 billion won in the second quarter, down 2.6 billion won from 73.9 billion won in the second quarter of last year. In addition, Dong-A Pharmaceutical was suspended from sales by the Ministry of Food and Drug Safety in April due to the browning of champ syrup.
In this situation, Osomol played a role as a good son. Sales in the Orthomol immun 2 quarter were 29.7 billion won, with cumulative sales reaching 57.5 billion won by the first half of the year. Sales in the first half reached KRW 65.5 billion last year.
Unlike ordinary vitamins, Orthomol immun is an expensive axis of 129,000 won (30 bottles). Nevertheless, the key to success is attributed to word of mouth such as growth through online distribution networks and celebrity nutrition. In fact, Orthomol immun was ranked No. 1 in Kakao gift sales in 2021, and also ranked No. 1 in the H&B store health functional food category from July 2021 to June 2022. In particular, it naturally attracted people's attention as it was known as vitamins used by famous actresses such as Kim Go-eun, Park Min-young and Jang Won-young.
Alphabiz Reporter Paul Lee(hoondork1977@alphabiz.co.kr)
