[Alpha Biz= Kim Jisun] Naver CHZZK announced on February 6th that it will offer an immersive viewing experience and strengthen its sports content competitiveness through its coverage of the Harbin Winter Asian Games.
The platform will provide live, high-quality broadcasts through seven exclusive channels dedicated to the Harbin Asian Games. Popular sports streamers, including Rilka, will participate in "Watch Together" content, offering diverse commentary and real-time cheering for viewers. After each game, the platform will also offer replays (VOD) through Naver TV.
Naver CHZZK has been steadily expanding its content ecosystem, gaining high popularity for its eSports content. It has provided exclusive, high-definition coverage of domestic eSports leagues, such as the LCK (League of Legends Champions Korea) and the World Championship.
Recently, Naver CHZZK’s exclusive live broadcast of the 2024 LoL KeSPA Cup significantly increased its viewer base. The platform has also expanded its content offerings by securing broadcasting rights for various sports, virtual events, and more, attracting a wider audience.
Alphabiz Reporter Kim Jisun(stockmk2020@alphabiz.co.kr)
