[Alpha Biz= Paul Lee] SEOUL, South Korea — November 3, 2025 — APR Co., Ltd. (KRX: 301840), a leading South Korean beauty and cosmetics company, surpassed a ₩10 trillion (approx. USD 7.2 billion) market capitalization for the first time, widening its lead over long-time industry leader Amorepacific Corp. by more than ₩3 trillion.
On Monday, APR shares closed at ₩272,500, up 6.86% from the previous session, giving the company a market cap of ₩10.2 trillion.
Since its listing on February 27, 2024, APR’s valuation has more than quadrupled from ₩2.4 trillion in less than two years.
By comparison, Amorepacific’s market cap stood at ₩7.03 trillion as of the same day, marking a 45% gap between the two companies. LG Household & Health Care ranked third with a market capitalization of ₩4.38 trillion.
APR first overtook Amorepacific in early August following its strong second-quarter earnings release, which reaffirmed its position as the new market leader in Korea’s cosmetics sector.
Fueled by robust global demand, APR has consistently posted “earnings surprises” each quarter this year.
In Q2, the company reported ₩327.7 billion in revenue and ₩84.6 billion in operating profit, both all-time highs, exceeding market consensus estimates by 13.95% and 42.79%, respectively.
The company is scheduled to announce its third-quarter results on November 6, with analysts projecting ₩371.2 billion in revenue (up 113.2% year-on-year) and ₩85.7 billion in operating profit (up 214.5%).
Industry watchers attribute APR’s meteoric rise to its successful global expansion and strong brand portfolio, which has redefined Korea’s cosmetics landscape traditionally dominated by legacy conglomerates.
알파경제 Paul Lee 특파원(hoondork1977@alphabiz.co.kr)
