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(Photo = Yonhap news) |
[Alpha Biz= Reporter Kim Minyoung] Hyungji Elite announced on the 5th that its sales jumped 250% year-on-year after examining changes in offline store sales for 20 days from the 9th to the 28th of last month.
Uniforms, the most popular product, showed a 330% growth rate. The new product, which was planned and introduced with the club this season, also received favorable reviews and led the rise.
On the day of the game, the official product store of Hanwha Life Eagles Park is crowded with fans. The upward trend is expected to continue due to online purchases.
Hyungji Elite signed a contract with Hanwha Eagles for sports commercialization business in 2021. As an official commercialization business owner for four years, it has produced and sold uniforms, clothing, cheering tools, and baseballs. Following the popular products currently on sale, the company plans to introduce newly planned goods sequentially in time for the season this year.
알파경제 Kim Minyoung (kimmy@alphabiz.co.kr)
